this is a work in process :: thoughts expressed are current personal opinions and are not necessarily final statements :: i reserve the right to disagree with myself and/or change my mind at any time :: it is a reflection on spiritual growth / formation :: and a little bit of just about everything else thrown in
Tuesday, November 01, 2005
bouncing balls
About the commercial
Set to the stripped-down acoustic soundtrack of José González' "Heartbeats", 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco, raining down on anything that gets in their way. And it was done without computer graphics.
How they did it
In an age when CGI is commonplace, this makes the commercial all the more extraordinary. Every single frame was shot over two days - with the main sequence involving a 23-man camera crew and only one chance to get it right.
An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you'd know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.
But when you get it right, you get it right. The goal at the beginning was to deliver a "really simple, visual celebration of colour".
Check out the photos and videos.
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