Will the Church Claim its Moment in History?

Fred Peatross at abductive columns has this post. [emphaasis mine]

Churches don't understand the digital era if they think they can throw up a Web site, add a few cheesy congregational pictures and then comfortably sit back thinking they've done their web thing. Actually they've routed around it, wasting time and resources. Paying someone to throw up a web site with a church header and a calendar with a picnic date and a few outdated church functions is little more than advertisement born of the print era. Flying beneath the radar screen of ninety-percent of the churches in America is a gathering digital conversations taking place in news groups, emails, instant messaging, and blogs. While leaders browse church web sites the digital church grows. It's everywhere.

Here's a suggestion. Stop using the web as an information library and begin thinking of it as a community where conversations gather.

Churches that neglect a strategy for the future will not realize the importance of retooling to root itself in the gathering digital conversation. Unfortunately many churches will find themselves standing in the wake of a rapidly emerging church.

Our website is not anywhere near this.
We are hoping to use it in connection with our blog - which was more of a holding tank than sparking discusssion - to facilitate real discussion / dialogue.
It's interesting - it's often those who are on the outside or edge of "organized religion" (there's a non-bliblical concept if I ever heard one) who are ready, willing, able and desiring to genuinely dialogue about issues / life. It's those on the "inside" who often prefer to pontificate - can a protestant do that!?

The church grabbed the lead technologically, by being an earlier adapter of print.
There were some who took the lead with radio & then with TV - but then instead of using the medium / media creatively, the church used it to broadcast "church services" thereby propogating the untruth that church = sunday am service (the church may gather sunday am - among other times - to worship, but that is not the limit of the church)
Now [now - about 20+years late] the church just might be able to use technology wisely, creatively, powerfully for the glory of God - I sure pray we will.