Thursday, June 29, 2006

Microsoft adCenter Labs

Microsoft adCenter Labs has a gender predictor. The site says
You can use adCenter technology to predict a customer’s age, gender, and other demographic information according to his or her online behavior—that is, from search queries and webpage views.

I don't think it works too well.
I plugged in & this is what I get:

Gender: Female Oriented with following Confidence:
Male :0.46
Female :0.54

Age: <18 Oriented with following distribution:

Thanks to church relevance for the link.

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