Saturday, February 14, 2009

un coffee has this announcement:

Today a number of media outlets have reported that Starbucks will be introducing a new instant coffee product next week. Here are a few details we can confirm:

We are hosting exclusive events next week in New York and other cities where we will unveil the product.

We have been working on this project for a long time, and have a patent pending on the technology that enables us to create the authentic taste of Starbucks coffee in an instant form. As an aside, I can also say that I've tasted it, and it delivers. I can't wait for all of you to try it.

The other part of the story to be aware of is the tremendous market potential. The instant coffee market is a $17 billion global market and it offers us a significant opportunity as we launch this breakthrough product.

Stay tuned next week when many more exciting details will be announced...

Sounds to me like the end of Starbucks...
A) Instant Coffee is not coffee
B) Instant is not Starbucks market
C) Instant Coffee is not worth drinking

1 comment:

Walking Church said...

Sounds more like recession marketing.