GM's ad that ran yesterday thanking American taxpayers was exactly how you do a touching corporate commercial. No folksy-sounding CEO making ridiculous claims they've paid back taxpayers. No images of the Chevy Volt and trees. Just "Animal House" and Popeye.via jalopnik
The ad, entitled "Comeback," is a 60 second commercial with no voiceover, featuring back to back serious and comic images of failure on screen followed by images of recovery, or comeback. The ad closes with the words: "We all fall down. Thank you for helping us get back up."
Saturday, November 27, 2010
This is a good ad